As a mid-westerner in November, you have to know that a business trip to California is very welcomed during this time of year. The opportunity to get away to one of the most beautiful parts of the country to one of the most beautiful places I’ve ever visited, was delightful to say the least. The city of San Diego had cool temperatures in the evening; low 50’s, and the daytime was nice and sunny for the majority of the trip with highs in the mid 70’s.
The scenery was absolutely stunning. To me, the city was something from a movie with its gorgeous mountainous backdrop, houses, shopping, corporate offices, and restaurants for miles and miles in the distance. Funny enough, we had dinner one evening at Kansas City BBQ, and later learned that there was a movie scene filmed at the restaurant for a movie you’ve surely seen; Top Gun. Another exciting sight for me was that the hotel was on the marina and at all times of the day, you could look out and see large ships, including the U.S. Coast Guard passing by while seagulls seemed to guide them down the bay.
I ventured out a couple mornings for morning walks as I rose much earlier than I would have liked due to my body being set on Eastern time. On the walks, I saw not only the cute little Seaport Village, but also yachts, the USS Midway Navy Aircraft Carrier, and a few monuments that were so unique and unlike any that I have seen before. You’ll see in the photo recap below the Unconditional Surrender statue and the National Salute to Bob Hope monument that were particularly eye-catching.
If you haven’t visited the city of San Diego, add it to your bucket list.
The Keynote by Sandy Kemsley was fantastic and resonated most with me. She nailed home why digital transformation is a must in business today and how software like ABBYY FlexiCapture and other intelligent capture products help to make digital transformation possible. I’ve shared her SlideShare presentation below.
In her presentation, she gave a few examples of companies and industries using intelligent capture to make business decisions rapidly and with great levels of insight while exposing organizational data transparency. One was the online insurance agency Lemonade. They are revolutionizing the way insurance policies are initiated, the way customers are billed, the way claims are processed, and in this transformation, they are making an impact in the world with their Giveback policy. When a customer has money remaining in their “bank” of funds they’ve paid into their policy, Lemonads takes what is left at the end of the year after customer claims have been processed and operating expenses, etc are accounted for, and they make a donation to the organization of the customer’s choice. It’s not just digital transformation, it is social impact.
Another example that really caught my attention were the two restaurant/food delivery apps she spoke of that are riding the wave of digital transformation. She mentioned Foodora and one other that is slipping my memory. The two restaurant delivery services she mentioned seemed to take on a very similar concept to one we have one here in Indy called ClusterTruck. ClusterTruck has really made a great impact with hungry, busy, downtown Indy lunchers. You order your food online, or via the app, and the services show you the full process of your order using digital application that updates as the food order has 1. been received, 2. begins cooking, 3. is on its way to you, and 4. has been delivered. In most cases, ClusterTruck has food curbside delivered via bike or car at the Optiform office in under 20 minutes with no delivery charge.
Services like these are changing the meaning of convenience. The use of data does not only empower the customer and make them feel like they are in control of their purchases, but it also provides an amazing amount of insight into purchases, quality of service, and satisfaction to the business owner. B2C organizations rely on word of mouth to thrive and the technology that is available right now changes the game for these early adopters. These are the businesses that will be around because they have adapted to the technology demand and have given the people what they want.
Aaron Schafer, our Sales and Solutions Engineer, attended the conference with a mindset of absorbing all the amazing technology and training sessions ABBYY presented. When you work with Optiform on an ABBYY FlexiCapture, FlexiCapture for Invoices, or Recognition Server implementation, Aaron will be your guy. He is extremely knowledgeable about ABBYY products and it showed when he passed his re-certification tests with flying colors. In case you didn’t know, ABBYY requires that their re-sellers maintain current software certifications to ensure that you are getting the proper support from their Certified Solutions Partners. We have not only one, but two ABBYY certified staff on board. Wayne Michael is our other ABBYY guy!
I asked Aaron to share with me what he got out of the conference and here is what he had to say:
When you go to a Technology Summit, you are guaranteed to come back with a few aha’s. Here are Aaron’s.
I asked Aaron who he met and made an impact on him. While we both met SO many super intelligent and helpful people, these were the two that stood out most to him.
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