At Optiform, our goal is to be transparent about the way our site works to collect user data. We are committed to safeguarding the privacy of our website visitors; this policy explains how we will treat your personal information.
1.1.1 Data Officer
The data officer responsible in respect of the information processed on this website is Optiform, Inc..
429 N Pennsylvania Street Suite 50
Indianapolis, IN 46204
1.1.2 Your Rights
It is important for you to understand and be able to exercise your ‘data rights’; in particular, your right to not to have personal data used for direct marketing purposes. Under the General Data Protection Regulations (GDPR), you have the right to access, modify, and delete your data.
18.104.22.168 Withdrawal of Consent Including Marketing Opt-Out
You may withdraw consent for data processing at any time, without affecting the lawfulness of processing based on consent before its withdrawal;
You may also instruct us not to process your personal information for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.
Our contact details are above should you wish to exercise these important rights.
22.214.171.124 Access to Personal Data
You may instruct us to provide you with any personal information we hold about you, in relation to information we store on your name, email address, profile information such as company and job title, and your payment history. Following a request we require up to 30 working days to provide you with your information.
We may withhold such personal information to the extent permitted by law.
126.96.36.199 Retention of your data
Your personal profile and subscription data will be retained while you continue to be a website visitor, customer, lead, or prospect, and for up to 7 years following cessation of membership.
In all other cases, we will erase or anonymize your data once it is no longer necessary for the purpose we obtained it for.
188.8.131.52 Changes or Erasure of Data
You may instruct us to change any inaccurate data or to erase data that is no longer required for a specified purpose.
184.108.40.206 Complaints to a Supervisory Authority
You have a right to lodge a complaint with a supervisory authority. In the UK, you should first make your complaint to the Information Commissioner. You can contact them here: https://ico.org.uk/.
1.1.3 What Information Do We Collect?
We collect, store and use the following kinds of personal information:
(2) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any subscriptions you make of our blog, email newsletters, case study requests, release notes, and other marketing specific requests. We do not store any credit card or payment method information as part of payment processing during member subscription. If any payment information is requested, this will be stored with a vetted third party payment processing application and the privacy guidelines will be according to the processor.
(3) information you provide for registering with us and for subscribing to our website services, email notifications and/or newsletters (including name, email, job role and communication preferences, product or solution interests);
(4) and any other information that you choose to send to us.
1.1.4 Using Your Personal Information
We may use your personal information to:
If you submit personal information for any publication on our website, we will publish and otherwise use the information in accordance with the approval you grant to us.
Optiform.com transmits information submitted on forms to Salesforce.com and Mailchimp.com. All submissions are protected with SSL encryption.
Based on your actions on our website i.e. form completion, we will identify trading partners with whom we may share the personal data you have provided.
In addition, we may disclose your personal information:
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
1.1.6 Cookie Use
A cookie consists of a piece of text sent by a web server to your web browser, which is then stored by your browser. The information is then sent back to our web server each time your browser requests a page from the server. This enables the web server to identify individual web browsers. It does not contain personally identifiable information such as your name or other personal details – but may enable us to identify and profile your activities if you are logged in to our site.
Accessing our free blog content
When you can access our free blog posts, a cookie is placed on your computer by our content management system (CMS) WordPress, which uses a session cookie. This temporary cookie is not used for tracking purposes, it’s an essential, “strictly necessary” part of providing content to you through our CMS.
We use persistent cookies to enable our website to recognise you when you return to our site. These cookies are essential to use of our web service in recognizing your membership status, and as such are permitted by law.
We also use other web services provided by other companies to improve the experience for users of Optiform.com and to help us review how we improve our service for users and commercially.
How can I block cookies from these service?
Most browsers allow you to reject all cookies, while some browsers allow you to reject simply third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.
If you want to manage privacy you can install the free browser plugin called Ghostery which gives you a chance to learn more about each service it identifies on a site and block their cookies or Scripts. It gives information on how they describe themselves, a link to their privacy policies.
1.1.7 Third-Party Websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.
1.1.8 International Data Transfers
Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area.
In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
You expressly agree to such transfers of personal information.
1.1.9 Security of Your Personal Information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password and firewall protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and user details confidential. We will not ask you for your password (except in the case which you have created an account with Optiform which requires a username and password when you log in to the website).
1.1.10 Updating Information
You can update the information we hold on you when logged into the website.
1.1.11 Sale of the Business
In the event that the business is sold or integrated into another business, your details may be disclosed to our advisors, and to any potential purchaser’s advisors, and following completion of a sale would transfer to the new owners of the business
1.1.12 Policy Amendments
429 N Pennsylvania Street Suite 50
Indianapolis, IN 46204